A business plan contains the entrepreneur’s intentions for the organization. It serves as a roadmap for navigating through the various anticipated challenges and hurdles in achieving financial objectives. An expertly written business plan will convince an investor that the organization has a reasonable chance at success, and that the rewards at stake are well worth the risk.
Investors expect business plans to be written in generally accepted formats. The entire document would contain multiple sections, each one meant to answer relevant questions that investors are likely to ask.