This is a compact presentation that is authored in Microsoft PowerPoint or Apple Keynote. Its purpose is to deliver a quick overview of your business plan. This is normally used as a visual aid when conducting personal or online meetings with your audience. It can also serve as a teaser instrument for distribution to recipients who may not yet be inclined (or cleared) to peruse the more extensive business plan.

A pitch deck usually ranges from 10 to 15 slides, and may contain the following elements:

• Introduction
• Problem or Challenge
• Competitive Advantage
• Proposed Solution
• Product or Service in Action
• Target Market Size & Profile
• Competition
• Revenue Model
• Investment Requirements & Payback Potential
• Next Steps (Contact Procedure)